World-renowned snow artist Simon Beck today debuted an installation at Target Field for The Great Northern, a ten day celebration of all things winter. Beck’s geometrically inspired piece, created over a period of two days using only snowshoes, is the first one he’s done in a stadium. The Great Northern, along with agency partner Carmichael Lynch and Red Bull partnered to bring Beck to Minnesota at Target Field.
“We’re thrilled to host Simon Beck at Target Field to bring the beauty of winter to life in a whole new way,” said Twins President & CEO Dave St. Peter. “We’re obviously big fans of spring, summer and fall but we wouldn’t call ourselves true Minnesotans if we didn’t have an equal passion for winter, too.”
The Great Northern presented by Target is an annual 10-day winter celebration in Minneapolis and Saint Paul. We bring together longstanding festivals like the City of Lakes Loppet Ski Festival, the Saint Paul Winter Carnival, and the U.S. Pond Hockey Championships along with original programming, all highlighting Minnesota at its wintry best. We promote a positive winter mindset and healthy, active, outdoor lifestyle.