New Work

Jack Link's To Debut New 'Runnin' With Sasquatch' Campaign During The Big Game

Published on January 29th, 2018

Every day, we are confronted with a series of choices: to snooze or not to snooze, decaf or regular, jog or sprint. But one choice guides all others: Are you someone who coasts through life merely surviving, or are you on this earth to  powerfully thrive? Jack Link’s is here to help power the thrivers.

To inspire you take life by proverbial horns and conquer every obstacle in your way,  Jack Link’s has announced plans to debut its newest marketing campaign during the Big Game on Sunday, Feb. 4, 2018. “Runnin’ With Sasquatch” celebrates the idea that humankind consists of two types — those who have a wild side and those who have a side that says, “Let’s go camping … but indoors.” 

The campaign kicks off with a 60-second television spot debuting in Jack Link’s home media market of Minneapolis–St. Paul during the third quarter of the Big Game. Local viewers can tune into NBC affiliate KARE 11 to view it live.

In addition to the 60-second spot, the new “Runnin’ With Sasquatch” campaign brings the brand’s iconic mythical man-beast back into the wild with four new campaign videos that will begin airing on TV, online and on social starting Feb. 19, 2018.