What kind of car company advertises their biggest sales event without showing a single car?
This year Subaru celebrates the 10th anniversary of Share the Love, their groundbreaking sales event that puts people first and has led Subaru to donate over $115 million to help those in need.
Like last year, Subaru once again enlisted people helped through Make-A-Wish®, the ASPCA®, Meals on Wheels and the National Park Foundation to be the stars of the Share the Love campaign, and invite people throughout the country to put a little love in their hearts.
To complement the creative spots, Subaru is implementing a high-impact strategy to spread the reach of Share the Love with as many people as possible through several unique integrations. Throughout the event, Subaru will partner with top national morning shows, like Good Morning America and The TODAY Show, to highlight the tenth anniversary of Share the Love, in addition to collaborating with influencers, as well as video and musical partners, Pandora, YouTube, Vevo, Roku and more.
See the spots below, and read more about is year’s campaign at AdWeek.