Meet Minneapolis
Destination Transformation

Client

Meet Minneapolis

Campaign

Destination Transformation

Our city’s convention and visitors association, Meet Minneapolis, took the lead on the area’s first long-range tourism master plan. To introduce the plan and its goals – including attracting 50 million annual visitors by 2030 – to stakeholders and media, Carmichael Lynch created a logo and iconography system, then brought them to life in the master plan book and executive summary.

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