New Work

Workin' Out With Sasquatch: “The Edge”

Published on September 18th, 2017

In Jack Link’s most recent installment of the “Workin’ Out With Sasquatch” campaign, the woodland beast leads jerky-powered workouts focused on rebuilding muscle and refueling with professional football players Clay Matthews and Odell Beckham Jr.

The campaign, developed in partnership with AOR Carmichael Lynch, is led by two spots, “The Edge” and “Muscles”, launching on broadcast and digital platforms today.

“The Edge” stresses the importance of said Edge for every type of athlete. The spot shows football superhumans, Clay Matthews and Odell Beckham Jr., suspended upside down, working out brain muscles, trying cryo therapy, and getting swollen with Sasquatch. Lucky for them the meat gods had blessed them with The Edge all along. They just needed to get their head out of the huddle to realize it.

In “Muscles,” muscle-master Matthews proclaims himself as the product of hard work, superior genetics, Norse mythology and Jack Link’s protein.

“Our newest Workin’ Out With Sasquatch campaign shows how mental toughness and Jack Link’s can take your workouts and everyday activities to the next level. We can be that difference,” said TD Dixon, chief marketing officer at Jack Link’s. “Clay and Odell bring the heat to these workouts yet again, and we are thrilled to partner with them and help them find their Edge as they head back to the gridiron for another season.”

Jack Link’s secrets to gaining the Edge includes 30- and 15-second versions of the spots that will air on TV networks focused on the brand’s target: TNT, ESPN, NFL, MTV and FX. In addition, content will be served across the web on platforms including YouTube, Hulu and Funny or Die and on Jack Link’s social channels.

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