We’re thrilled to announce that the Zero Landfill initiative for Subaru of America won Best Social Campaign at the 2017 MediaPost Marketing Automotive Awards. The Marketing Automotive Awards honor agencies and advertisers who are excelling in today’s myriad forms of communication and rewriting the handbook on automotive marketing.
As the first automotive manufacturer in the U.S. to become zero landfill, Subaru was approached by the National Park Service to help them move toward the same goal. The resulting campaign, “Who We Are Is What We Leave Behind,” is a collaboration between Subaru and the National Park Service that aims to eliminate the 100 million pounds of trash visitors leave in the parks each year and help move them closer to being zero landfill.
Carmichael Lynch recently won its third Sustained Success Effie Award in three years for the continued long-term relationship with Subaru of America, and the Zero Landfill campaign won two Lions at the Cannes International Festival of Creativity in 2016, as well as a Jay Chiat Award for Strategic Excellence.
The awards ceremony will take place April 12 in New York. See the full list of Marketing Automotive Awards winners here.